Apps that disrupt and delight

When your brand needs an edge in a crowded market, a cross-platform app with Built to Roam is the answer.

We’re the experts in cross-platform app development; but we do more than just build apps.

We want to be your digital strategy partner and make technology simple for you.

What is a cross-platform app? Don’t I just need an app for iOS and Android?

‘Cross-platform’ is a techie term for building an app once so it will run on multiple platforms, for example both iOS and Android.

For those more technically inclined, it describes the practice of developing a class of applications where elements of the application are reused so people can have a similar experience if they’re accessing the app on different devices and platforms.

iOS and Android may be the most well-known platforms; but we build apps to work across those and many more. Desktop apps for Windows and MacOS; entertainment apps for Xbox and SmartTVs; and design and collaboration apps for Surface Studio and Surface Hubs.

And what does it mean for you and your brand?

A cross-platform app means no more allocating budget to developing and managing multiple apps – just build a single app to run on every platform. Get changes to market faster and keep costs under control with a cross-platform app from Built to Roam.

Why cross-platform?

Originally, app development was complex. It was challenging to build an app that worked across multiple platforms, so it was easier to build a native app for each operating system.

However, this proved costly and time consuming. The logic within the app wasn’t easy to replicate across each platform and users often got different experiences with your brand across different devices.

Now that cross-platform development technology exists, we recommend cross-platform to our clients. It’s the most cost-effective way to get a high quality app to market in the quickest possible time.

The growing trend of BYOD (Bring Your Own Device) in business settings means it’s essential for brands to have a cross-platform app; one that’s available to anyone regardless of their choice of device or operating system, including Windows, iOS and Android platforms.

Cross-platform apps with Built to Roam

We know what it takes to build a market-shaking app. We’ve partnered with dozens of brands, such as Boost Juice and Stan, to build their cross-platform apps. Apps that have disrupted their markets and delighted their customers and teams.

That’s why we want to build your cross-platform app.

Partnering with us will give you:

– Increased app and audience reach
– Reduced build cost
– Lower maintenance costs
– Ongoing support

Your customers aren’t just using the iOS and Android platforms. They’re also on Windows, MacOS and Xbox. Their expectation is that they’ll be able to access your app whenever and wherever they want to.

That’s why you need an app that will deliver the same experience across any device or platform.

We’ll help you reach multiple consumer markets from a single logic and/or user interface build. And make an app that will be easy to change, update and scale. We’ll be on hand to support you at every turn, introducing new technologies as they come online; maintaining the disruptive and delightful app your customers have come to expect.

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Want to know more about cross-platform?

There are tons of tech articles out there on cross-platform apps. But who has time to read them all? That’s why we’ve pulled together the main things you need to know about the various platforms cross-platform covers, and the tools we use to build our cross-platform apps.



iOS is the mobile operating system that runs on Apple’s mobile devices, i.e. iPhones and iPads. It’s the main software that allows you to interact with your Apple phone or tablet.



Xamarin is a cross-platform development solution that helps simplify the app development process, letting developers use C# to create iOS, Android, and Universal Windows apps.



Android is the mobile operating system developed by Google, based on a modified version of the Linux kernel and other open source software. Primarily designed for touchscreen mobile devices such as smartphones and tablets.



React Native is a cross-platform solution that helps developers reuse code across web and mobile. It lets developers build one app that works on iOS and Android. Windows operating platform powers all Microsoft devices, including PCs, tablets, Surface Studio, Surface Hub and Xboxes.



Windows operating platform powers all Microsoft devices, including PCs, tablets, Surface Studio, Surface Hub and Xboxes.



Flutter is a free and open source Google mobile app SDK. It’s used for crafting high-quality native interfaces on iOS and Android quickly.